The Influence and Impact of the Media on America Essay

When we consider the advantage of technological advances that we currently have in our society. Cell phones, computers with Internet capability, thousands of channels of television, and other day to day used appliances to make life easier, we seem to have forgotten that these additions to our lives have sometimes made life more complex instead of easier. When we consider the implications of the amount of information that is being fed to us through these devices, we often forget to consider how much that the media controls our society. The media relies on using different factors including propaganda and persuasion techniques to get their message across to the masses. I believe that if we could be more aware of the†¦show more content†¦He is aware that some people have forgotten how to react towards each other, and I can see how the media can influence us on how to react to Mass Communication 3 each other. If we can modify the way that we view each other not through the media’s relation to its views, but by different criteria other than ethnic and economic background or visual image, then we can better relate to each other in a more relevant and peaceful manner. (Festinger Maccoby, 1964) By changing the way others react towards a certain person or persons that dont fit desired views through persuasion techniques such as false information or intimidation(Pryor Steinnfatt, 1978). I can best explain the previous idea with an example. I was watching a certain television program called, Survivor, which I believe is a showcase for the different examples of how we treat each other in our society. The show creates a simple society by stranding two small groups on a deserted area of the Australian outback. These two groups are given simple supplies, and they are supposed to rely on each other for survival. The catch is that each member of the two grou ps can vote other teammates out of the group because the object of this show is to leave only one person left in order to reward them with a million dollars. On this particular episode of survivor, one person felt thatShow MoreRelatedThe Success of the Medias Manipulation on the Publics Opinion of the War920 Words   |  4 PagesThe Success of the Medias Manipulation on the Publics Opinion of the War Source K suggests the media was more influential to the opinion of ordinary American citizens than the elected politicians of their country, whom many of the public had voted for and trusted. The source implies that the reason for this was because the horrific images of the war made the American public realise that the war was not going well, contrary to the claims of their government. 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